St Padre Pio
BACK TO EVERY ECHO PROJECT
SAINT PADRE PIO PARISH
Agrarian parish with rich cultural traditions in English, Italian and Spanish speaking parishioners. In addition, the grounds play an important role in the life of the parish from the two active churches of Our Lady of Pompeii and St Mary to the famous Grotto and the on site cemetery. St Padre Pio has a deep historical and current relevance in the Vineland community and beyond.
The Challenge
Keeping the website updated was the primary concern for this new pastor. He found that his staff and the parish member that maintained the site had lapses in time increment. The inconsistency detracted from the relevance for the community.
What We Did
We wanted to build an eager uptake to the website by the congregation. We used custom photoshoots of the culturally rich grounds. We videotape a welcome address from the new pastor to the parishioners in Italian, Spanish and English. We created a parish Youtube channel to store these videos and encourage the production of more. We created a new logo for use in print and onscreen. We provided history of patron saint, and the individual churches that comprised the parish and finally we targeted events of significance in the life of the parish for dynamic content service. We provided our usual multi-device experience.
What We Achieved
SITE USAGE: Saint Padre Pio Parish achieved impressive first year results:
- 13,025 Site Visits
- 8,977 Visitors
- 40,886 Page Views
- 3.12 Page Viewed per Visit
- 2:11 minutes per visit
EVENTS: The parish held two major fund raising events that were unusually effective this year. The website provided 1715 pop page views for the Jerry Blavat event and 4294 pop page views for the St Padre Pio Festival event.
40%
DESKTOP / LAPTOP
14%
TABLET
46%
MOBILE PHONE