The challenge was to unite three churches into one parish. St James, a former local area church was closed, leaving parishioners a choice to stay in the area or travel to find a less local parish. Furthermore, Salem county, the designated parish area, encompasses 175 square miles. For some, neighboring parishes might be closer than one of the remaining three locations within the parish.
What We Did
We built a brand identity that paid homage to all three remaining churches and used the "wings" of St Gabriel the Archangel to graphically serve as the instrument of unification. Additionally, we commissioned a local photographer to take photos to demonstrate the individual beauty of each.