St Bridget Parish

BACK TO EVERY ECHO PROJECT

SAINT BRIDGET PARISH

  • Slide Title

    Write your caption here

    Button

Saint Bridget has a three fold mission.  First is to serve the general population of Glassboro's Catholic community.  Second, to minister to a growing Hispanic community contained there.  Finally, St Bridget also is the home parish for Rowan University's Catholic Campus Ministry and as such has a vibrant college-age following.

The Challenge

Like many local parishes, St Bridget were operating with a free templated website provided by their bulletin publisher.  In fact, the publisher actually still owns their domain!  This is a major faux pas for all parishes as a side note. The challenge was provide something exciting that would appeal to all three segments of the community.

What We Did

First, we did work on brand identity.  We paid graphic homage to the patron saint of the parish, incorporated English and Spanish within the official logo, and finally added reference to the campus ministry.  We then provided a website that included a rich multimedia environment that included video, vector art.  Finally, we did it in a responsive environment to provide device specific experience.
What We Achieved

From 2015 when we launched to the end of 2016 all measurables demonstrated success.  Users went increased 101%, Site visits increased 119%, pageviews increased 157%, and pages per visit increased 132%. To achieve these positive results the following improvements were made:
  • Automatic translation of text content toggle from English to Spanish and back
  • Upgrade to SSL certified website
  • Upgrade to site editor so that local staff could update site with far less effort.
Share by: